My Limo Ride Privacy Policy

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Privacy Policy

This Privacy Policy sets out how My Limousine Ride Services Ltd. (“MLRS”) protects your privacy when you use our website or and our mobile application (collectively, the “Services”).

BY ACCESSING AND USING THE SERVICES, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY. Please review these terms carefully. Do not access or use the Services if you do not agree to be bound by this Privacy Policy.

You should review this page periodically. MLRS reserves the right to amend this Privacy Policy from time to time without notice to you.

Collecting and Using Your Information

When you use the Services, MLRS may collect your personal information, including but not limited to, your name, email, mobile phone number, address, postal code, picture, and credit card number.

MLRS may also collect tracking information, including but not limited to, your geographic area. You must have location services enabled to request a limousine ride via the MLRS mobile application.

MLRS collects personal information primarily to manage, administer and improve the Services. Personal information is used to respond to inquiries, to provide and facilitate the Services, to fulfill and facilitate requests for MLRS services, to provide access to your account information and MLRS services, to provide relevant advertising, to offer promotions, surveys and contests, to enhance the Services, for internal analytics, and to provide you with the correct mobile application version.

MLRS may also collect and use non-personally identifiable information, such as your Internet Protocol (IP) address, your Internet Service Provider (ISP), and attributes related to your device and web browser. Your IP address is used to identify you and gather broad demographic data. Your IP address contains no personally-identifiable information.


When you set up an account with MLRS, you must provide your name, email, mobile phone number, address, postal code, picture, and credit card number. You will be required to select a password to access your account.

You are solely responsible for maintaining the confidentiality and security of your password. You should not share your password. MLRS is not responsible for any unauthorized use of your account if your password is stolen or otherwise compromised.

You may deactivate your account at any time.

Cookies, Web Beacons and Similar Technologies

MLRS uses cookies, which are small pieces of data sent from a website and stored in your web browser. Cookies allow a website to identify repeat users and can provide a better experience with a website. Cookies allow a website to track web usage behaviour. Cookies can also enable personalization of your experience with a website. Your web browser allows you to deny or accept the use of cookies. Some features of the Services may not function properly or optimally without cookies. Cookies may also be used to track and deliver interest-based advertising. MLRS does not control the use of cookies by third-parties.

MLRS may use web beacons (also called web bugs and clear gifs), which are tiny graphics with a unique identifier used to track the activity of users of a website. Web beacons are embedded on web pages. We do not tie the information gathered by web beacons to your personal information.

MLRS may use other technologies, including but not limited to JavaScript, Adobe Flash, embedded scripts, and pixels. These technologies improve website functionality.

Customer Service

We will communicate with you to response to your inquiries, to provide the MLRS services you request, and to manage your account.

Disclosure of Your Information

MLRS does not sell, share, rent, trade or transfer your personal information or geo-location to any third party, except as disclosed in this Privacy Policy.

MLRS may disclose your personal information with our suppliers, limousine service providers, agents and other third party companies and individuals for administrative purposes, to provide and facilitate the Services, to fulfill and facilitate the MLRS services, to process payments, to provide customer support, to perform services related to our website or mobile application, or to assist us in analyzing the Services. These third parties have access to your personal information only to perform these tasks. They may not to collect, use or disclose your personal information for any other purposes.

MLRS may disclose your personal information when required or permitted to do so by law or applicable regulations.

MLRS may disclose your personal information if MLRS is involved in a merger, acquisition, or sale of all or part of our assets.

MLRS may share aggregated information with third parties. MLRS does not share any information that is capable of personally identifying you.

Access to Personal Information

Upon request, MLRS will provide you with access to your personal information. You may request access to your personal information by contacting MLRS at MLRS will respond within a reasonable period of time to your request.

In certain circumstances, MLRS may be unable to provide information about you which contains references to other persons, is subject to legal privilege, contains confidential information proprietary to MLRS, or cannot be disclosed for other legal reasons. MLRS will notify you in these circumstances.

Retention of Personal Information and Withdrawal of Consent

MLRS retains your personal information for only as long as is necessary to fulfill the purposes in this Privacy Policy.

In most circumstances, you can refuse or withdraw consent at any time. If you wish to deactivate your account or request that MLRS no longer use your personal information, you can do so by contacting MLRS at

MLRS will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our contractual arrangements.


MLRS uses standard, industry-wide, and commercially reasonable measures to protect your personal information. These may include physical, electronic, contractual or managerial measures. MLRS cannot guarantee the security of our database or that information will not be intercepted. You transmit information to MLRS via the Internet at your own risk.


Children under 18 are not permitted to use the Services. MLRS does not knowingly collect personal information from any person under 18 years of age.

Third Party Features and Widgets

The Services may include third party features and widgets. These features and widgets may collect your IP address, pages you visit, and may set a cookie to enable the feature or widget to function properly. These features and widgets are governed by the privacy policies of the companies providing them. MLRS is not responsible for and does not control the privacy policies of these companies.

Links to Third Party Websites

MLRS is not responsible for the privacy practices of any third party websites whose advertising may appear on the Services. If you click on any third party advertising, this may take you away from the Services and onto a third party website. MLRS encourages you to read the privacy policies of all third party websites or applications before you submit any personal information to third parties. MRLS is not responsible for and does not control the privacy policies of third party websites.

Last Updated : June 3, 2015
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